Burnley may have been relegated from the Premier League last season, but that hasn't stopped them going big with the reveal of their new away kit for the 2026-27 season that stars one of the club's co-owners, who also just happens to be a bona fide NFL legend. Burnley have released a new away kit, designed by Watt over the course of two years, which harks back to the club's history and resurrects an old crest. The film and kit were released today (Friday).
Burnley have launched their cream-colored kit with an amusing video short starring Watt which is a loving salute to Burnley, the town, the club, and the people who call both home. In his central role, the five-time Pro Bowl player drives a vintage-style milk float around Burnley -- a reference to his former nickname of "The Milk Man," bestowed upon him due to his ability to always deliver the goods. The most obvious feature is the return of the classic Burnley "coat of arms" crest, which has been restored to the shirt after fans expressed a desire to see the heraldic marque be reinstated.
Featuring two lions, a worker bee and the red rose of Lancashire, the crest was first worn on shirts in the late 1970s, then throughout the 1980s until being retired in favor of a streamlined shield from 2009 onward to coincide with the club's ascension to the Premier League. Slightly more subtle is the typeface used around the neckline, which has been tailored to represent the lettering found on vintage Turf Moor ticket stubs from the 1960s and '70s.