Kith and adidas Football have released their 2025 autumn collection, a collaborative range that brings together kits, denim, footwear, and accessories under a single aesthetic rooted in football's visual history. Paul Pogba and Paulo Dybala front the campaign, according to 90min, lending the drop a profile that extends well beyond the fashion world.
The collection sits in the space the two brands have occupied together for several seasons now: garments that draw on football's iconography — shirt cuts, club colours, archival adidas silhouettes — while being designed as much for the street as for the terraces. Denim pieces and footwear sit alongside the more overtly football-derived items, giving the range a breadth that courts both supporters and the broader streetwear audience.
Pogba and Dybala are well chosen as faces. Both have long carried reputations that transcend the clubs they have represented — for individual expression, for moments of genuine quality on the pitch, and for a certain ease in front of a camera. Neither is currently at the height of their playing powers, which perhaps makes them more available to projects of this kind, but their names carry weight in the markets — Europe, South America, North America — that Kith is most aggressively courting.
Kith, founded in New York, has spent the past decade building credibility in football through measured partnerships rather than broad licensing deals. Its adidas Football work has leaned into specificity: a particular era of kit design, a particular texture of nostalgia, rather than the generic celebration of the sport that characterises most fashion-adjacent football product. Whether the 2025 autumn range sustains that reputation or represents a step toward more commercial territory is a question the collection itself will answer.
For adidas, the collaboration is consistent with a wider strategy of using heritage and cultural cachet to differentiate its football offering from competitors. The three stripes have long understood that the sport's aesthetics travel far beyond those who watch it on a Saturday afternoon, and partnerships with labels like Kith help to formalise that reach.
The collection is available now. No pricing details were included in the initial reports.