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FIFA scraps World Cup sell-off plan after boycott threats and internal revolt

Gianni Infantino has abandoned his controversial plan to sell a stake in the World Cup to private investors after UEFA threatened a boycott, three confederations rejected the proposal, and two of his most senior officials publicly turned against him.

MW
·1 Aug·2 min read
Gianni Infantino scraps FIFA plan to sell off World Cup
Gianni Infantino scraps FIFA plan to sell off World CupPhotograph: Wikimedia Commons

FIFA president Gianni Infantino has abandoned his plan to sell equity in the World Cup after facing intense pushback worldwide, including opposition from within soccer's own governing body and a threatened walkout by European federations. Under a 64-team format, FIFA could revert to 16 groups of four teams, with the top two from each group advancing directly to a round of 32. Infantino confirmed the "proposal will not proceed" in a statement on Friday.

Infantino had pitched folding FIFA's commercial operations, which lead the men's and women's World Cups and Club World Cups, into a $20 billion spinoff company. FIFA had announced on Tuesday that it was seeking to launch FIFA Forward Enterprise (FFE), which would bring together the sale of FIFA's commercial rights - including broadcasting, sponsorship, ticketing and licensing - with the operational delivery of its tournaments. That timeline, paired with reports that FIFA was simultaneously fast-tracking a move to a 64-team World Cup for 2030, added to the sense among federations that they were being rushed into a decision without real consultation.

Reporting: Metro, Sky Sports, BBC, CBS Sports, DW, RTÉ, The Independent, The Guardian, Daily Mail, BBC Sport, The Sun, ESPN, GiveMeSport, World Soccer Talk, FourFourTwo, Inside World Football, talkSPORT, Daily Star, Evening Standard, Mirror, Football Italia.

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Marcus Wren Marcus is the desk's senior editor and the catch-all byline for stories that do not sit on a single beat. He owns the house rules: original writing over verified fact sheets, no unattributed quotation, numbers checked against the sources, and a credit line for the outlets whose reporting informed the piece.

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