Manchester United have officially announced a multi-year partnership with Betway, making the online gaming brand the club's new Official Principal Partner and Exclusive Global Betting Partner starting from the 26-27 season. Reported to be worth around £20 million per season, the deal represents the biggest standalone training kit sponsorship in world football history. Manchester United have confirmed that Betway will be the club’s new training kit sponsor in a deal believed to be worth around £20million-a-year.
The announcement comes into effect as Premier League regulations prohibiting gambling companies on the front of matchday shirts begin in the 26-27 season. While front-of-shirt gambling sponsors are banned in the Premier League from this season, they are permitted on training kits, and insiders say the deal will help the club invest in the team and support the primary ambition to win major trophies. As part of the agreement, the Betway logo will feature across the training kit for both the men's and women's teams, as well as around Old Trafford on matchdays.
United chief business officer Marc Armstrong said: “The scale of our exciting new partnership with Betway reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase. Betway are a world-renowned brand with significant presence across world sport.” Neal Menashe, chief executive officer of Super Group, said: ‘We are thrilled that our Betway brand will be the official principal partner and exclusive global betting partner of one of the world’s biggest football clubs. 'We’re excited to see the Betway brand showcased at Old Trafford, and beyond, as part of our ongoing presence in English football’s top-flight.’
United subsequently played the entirety of the 2025-26 campaign without a training kit sponsor.