adidas have released a new signature boot for Lionel Messi, the F50 Vis10n, the latest addition to the F50 lineage that has long been associated with the Argentine forward.
The launch was reported by 90min, which described the design as a celebration of Messi's on-pitch awareness and agility — two qualities that have defined his playing style across a career that has taken him from Barcelona to Paris Saint-Germain and Inter Miami.
The F50 name carries considerable weight in adidas's boot archive. The range was among the first to be associated with Messi during his peak years in Spain, and its revival in recent seasons has been positioned around speed and precision. The Vis10n suffix — stylised with a numeral ten in place of the letters — is an obvious nod to the position and the player: Messi has spent the majority of his career operating in or around the number ten role, and the name leans into the idea that his footballing intelligence sets him apart as much as any physical attribute.
The details of the boot's construction — materials, outsole configuration, colourway options — were not included in the wire at the time of publication, so a fuller account of the technical specification will have to wait for adidas's own wider release communications.
What is clear is that adidas continue to invest in Messi as a signature athlete even as he plays in Major League Soccer, a commercial commitment that speaks to the enduring global reach of his name. Few players in the sport's history have retained that level of partnership interest deep into their thirties, and the Vis10n launch suggests the brand sees no reason to wind down the association.
Whether the boot finds its way onto Messi's feet during competitive fixtures, or remains primarily a collector and retail proposition, remains to be seen.