Barcelona are set to carry a commercial back-of-shirt sponsor from the 26-27 season, according to Footy Headlines, in a move that would mark a notable shift in the club's approach to kit sponsorship.
The same report indicates that Barcelona's foundation branding will appear on the back of the shirt in Champions League fixtures, suggesting a two-tier arrangement that separates European competition from domestic use, though full details of any commercial agreement have not been disclosed.
Barcelona have historically been among the most recognisable kits in world football, and changes to their shirt real estate tend to attract considerable attention. The club only ended their long-standing resistance to front-of-shirt sponsorship relatively recently, so the addition of back-of-shirt commercial branding would represent a further step in the commercialisation of their matchday kit.
The arrangement, if confirmed, would reflect a broader trend across European football's largest clubs, many of whom have expanded sponsorship inventory across multiple areas of the playing kit as commercial revenues become an ever more significant part of club finances. For a club that has faced well-documented financial pressures in recent years, additional sponsorship income would carry obvious appeal.
Barcelona have not publicly confirmed the arrangement. Further details on the commercial partner involved, and the precise terms governing Champions League versus domestic use, are likely to emerge as the 26-27 season approaches.