Sheffield Wednesday are set to abandon their current crest in favour of a return to the club's classic owl logo, according to Footy Headlines. The move would mark a significant shift in the club's visual identity, reversing what appears to have been an unpopular departure from a more traditional design.
Footy Headlines reported the change without detailing a timeline for when the new crest would come into official use, nor whether it would be introduced alongside a new kit cycle. The publication is a reliable tracker of club branding developments across European football.
Wednesday have carried variations of an owl in their badge for well over a century, the bird long central to the club's identity — they are nicknamed the Owls — and any return to a heritage design would likely be welcomed by supporters who have grown attached to older iterations of the crest. Modernised logos have become a recurring point of contention between clubs and their fanbases across English football, with several sides having reversed similar decisions in recent years after sustained pressure from supporter groups.
The Championship club has endured a turbulent period both on and off the pitch in recent seasons, winning promotion back to the second tier after spells in the third division. A return to a recognisable, heritage-facing crest could form part of a broader effort to reconnect with the club's identity during what remains a period of rebuilding.
No official statement from Sheffield Wednesday had been published at the point Footy Headlines filed their report. Until the club confirms the change formally, the precise design, any accompanying rebrand, and the date from which the new crest would appear on matchday materials all remain unconfirmed.