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PSG and Nike revive the 2004/05 Total 90 home shirt

*Paris Saint-Germain have reissued one of the club's most recognisable kits, with Ronaldinho among those fronting the campaign.*

MW
·13 Aug·2 min read
PSG re-issue iconic 2004/05 shirt with help from Ronaldinho
PSG re-issue iconic 2004/05 shirt with help from RonaldinhoPhotograph: Wikimedia Commons

Paris Saint-Germain have reissued their 2004/05 home shirt in partnership with Nike, bringing back one of the more distinctive designs from the club's pre-Qatari era. Ronaldinho features in the campaign for the reissue, according to 90min, alongside Pauleta, the Portuguese striker who led the line for PSG during that original season.

The shirt itself belongs to the Total 90 lineage, Nike's performance range from the early 2000s that has since acquired a considerable following among kit collectors and supporters with a taste for that particular period of football aesthetics. The reissue arrives at a moment when retro and archival kits have become a serious commercial proposition across European football, with clubs and manufacturers increasingly returning to well-regarded designs from two decades ago.

For PSG, the 2004/05 season sits in a different chapter of the club's history — one that predates the investment that transformed them into one of the wealthiest clubs in the world. The side of that era was modest by current standards, competing in Ligue 1 without the resources that would later allow them to assemble squads of considerable global renown. The shirt carries its own nostalgia precisely because of that contrast.

Ronaldinho's connection to PSG is a natural hook for the campaign. The Brazilian played for the club between 2001 and 2003, departing for Barcelona before the 2004/05 season itself, which gives the reissue a slightly loose historical framing — he wore the crest, but not this particular shirt in competitive play. Pauleta, by contrast, was the central figure at the club during those years, and his presence gives the campaign a more direct link to the season being commemorated.

No pricing or availability details were included in the 90min report, and it is not yet clear whether the reissue will be a limited release or a wider retail offering. What is evident is that PSG are leaning into the appetite for archival football clothing that has grown steadily across supporter culture in recent years, and a shirt associated with an iconic Nike template — worn during an era of Brazilian footballing brilliance more broadly — is well placed to find an audience.

— Filed by the MatchdayReport desk. Original report at 90min

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Long reads & opinion

Marcus Wren Marcus writes the longer pieces and the column. Twenty years of byline; the desk's last stop on a story that needs a steadier voice. This piece was sourced from 90min.

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