The Guardian has launched a free twice-weekly newsletter dedicated to women's football, titled Moving the Goalposts, aimed at readers seeking more sustained coverage of the women's game.
According to the Guardian, the newsletter is written primarily by Júlia Belas Trindade and Sophie Downey, with contributions from figures including Anita Asante and Ada Hegerberg. The publication describes it as informative, global, and critical where necessary — a mandate that suggests ambitions beyond a simple results roundup.
The timing reflects a broader shift in how established outlets are approaching women's football. Dedicated newsletters have become one of the more reliable ways for publishers to build a committed readership around a subject that, until recently, was treated as supplementary rather than central. A twice-weekly cadence gives the format room to move between match coverage, opinion, and longer contextual pieces without the constraints of a daily news cycle.
The Guardian already operates several sports newsletters across disciplines — including the long-running football email The Fiver and weekly offerings for cricket and rugby union — so Moving the Goalposts enters an established stable rather than untested territory. Whether it develops its own distinct editorial identity will depend largely on the consistency of its contributors and how willingly it engages with the structural and political questions that continue to shape the women's game at every level.
The newsletter is free to subscribe to via the Guardian's website. Readers based in Australia are directed to a separate Guardian Australia sports newsletter.